Tezign

The Inaugural Taobao Maker Festival is another festival that Taobao launched for young people after the Double Eleven Shopping Carnival. Merchants from a total of 108 Taobao stores across the country joined the festival in 2017; these Taobao sellers represent the domestic creative IP works and KOLs. Docking 108 Taobao shops and designers, Taobao needed to complete a complex and such large-scale strategic creative plan in a tight timeframe.

Each of the 108 stores has its own product and store tonality. It was difficult but necessary to find the right designers whose artworks match the attributes of these Taobao shops and the festival, particularly in a short time.

Through the AI creative platform, Tezign accurately matched the designers with appropriate styles from the massive design creative talents database covering 16 countries and 74 cities, coinciding with the characteristics of the store. The project team selected the designers with the right creativity and vision for the festival creative work.

Leveraging big data and AI technology to accurately select the creative person for the brand. Tezign solved the difficulty of connecting the designers to brand, and labeled the attributes of the designer, the works produced by the person, and the requirements of the demand side by data, and intelligently matched the two.

The platform directly docked with the platform, greatly reducing the communication costs otherwise incurred by the designer directly connecting with the store owner, and improved the efficiency of the entire project. The project was completed in an orderly and timely manner within a month. The creative work of the 108 art cards also reached 20w+ exposure online before the festival began.