Brandlive

GoPro developed their “Phases of Training” program to connect product experts with retail sales people in real time to answer questions and ensure clarity across GoPro’s product line and massive marketplace.

GoPro’s continuous product innovation requires constant communication to ensure clarity of new features and reasons to buy the new product.

To launch the new Hero 3+ camera, GoPro hosted a multi-day training event on Brandlive, bringing together over 200 retailers for the product launch.

Rather than use pre-made training videos, GoPro used Brandlive’s live video component to react to participant’s questions and comments directly, ensure high level comprehension, and create an ever-evolving, dynamic learning experience.

Using dynamic  training events through Brandlive’s platform, GoPro has saw a nearly 400% increase in sellthrough from stores that participate in the training program Moreover, participants had fun engaging with this method – 83% of participants said that  this style of training is fun, helpful, and they want to do more.