RetailNext

100% PURE sells its line of cosmetic products through distribution with specialty beauty retailers. The company owns and operates free-standing, branded stores alongside its eCommerce platform.

To increase transaction value and drive conversion, 100% PURE turned to RetailNext to best understand in-store shopping behaviors of its customers.

Through integrating with RetailNext’s SaaS platform, 100% PURE accessed traffic and conversion trends in real-time at both store and aggregate levels. The company relied on the data to inform and enable its key strategies in performance management and operations, ultimately driving increases in conversion and total sales.

RetailNext sensors integrate with the largest number of physical and digital data sources like video camera feeds, POS systems and third-party API applications inside and around a store. Its technology also uses existing infrastructure (such as analog and IP cameras or WLAN infrastructure from major providers).

Average transaction value climbed from approximately $60 to $70, from 2017 to 2018. Units per transaction (UPT) increased from 3.12 in 2017 to 3.32 in 2018. Conversion grew from 24 percent to more than 30 percent in select locations.

Each new customer acquired instore in 2018 drove 10 percent of incremental sales online.