Perch

For over a century, Neiman Marcus has served the unique needs of its customers in the luxury market. But the last decade has been challenging for the department store industry.

Neiman Marcus was looking to create an engaging destination that also drove sales and loyalty. Sales were down 40% the last 8 years and productivity per square foot industry-wide was down over 30%.

Though the holidays, Neiman Marcus tested a PERCH Shelf across a broad list of product categories that included men shoes, women’s shoes, handbags, and gifts. They compared that sales data to data collected from control group stores to determine overall sales lift. They also cross-referenced PERCH’s proprietary in-store analytics to gauge shopper engagement.

PERCH sensed customers touching and picking up the products, and then opened up product-specific content that included information about the brand, the product itself, pricing, colors and styles, and other products that could be used to complete “the look.”

Higher sell-through of products on PERCH, proving substantial ROIs:
Handbags +20% sales Women’s shoes +39% sales Men’s shoes +45% sales Gifts +140% lift.